Praxis IT Commitment Unlimited



Praxis 15 aniversario

Business Director

María del Pilar González Canada


Experienced professional with 20+ years of experience in advisory and strategic IT consulting roles in CRM marketing and Sales areas. She has been in charge of several projects related with CRM in multinational companies, of several industries. Computer Science Engineer and MBA by ESADE.

The main specialities:

  • Strategic CRM aproach.
  • Software selection and implementation approach for Client-specific CRM solutions.
  • Helping clients to define the quickest route to capture benefits, and builds in adaptability to change in CRM implementations.
  • Solution development and go-to-market strategy.
  • New project development strategy & implementation.

Main clients:

Partners Group: Global private markets investment management firm. We work with PG in the CRM (Siebel Finantial services), since 2006, helping them in new functionality development and CRM users deployment across all worldwide locations.
Cablevisión: Mexican multiproduct telco company, part of the Televisa group. We help them on the CRM product selection, and implementation. It has a great success, and actually the CRM has more than 500 users and helps to support the customer care of 3 MM customers across all country.
Vodafone: Spain and UK. PMO manager for Siebel Call Center & provisioning implementation with Siebel eCommunications 8.0. The system integrator was IBM Spain.
Interbank: Perú, part of the Intercorp Financial Services Inc. Grouo. Project Manager for OBIEE implementation. Reporting definition and build for BI analysis of direct sales team.
Vodafone: Project manager for the Data warehouse for Sales Force Automation project with Siebel eCommunications 8.0
Janssen-Cilag: Pharma division Siebel analytics implementation for Sales Force Automation and Event Management project with Siebel ePharma 7.8
Diageo: Sales Force Automation with Siebel 2000
Imperial Tobacco Group: Siebel Analics implementation for Sales Force Automation with Siebel eConsumer 7.8
Spanair (SAS Group): Service and Claims Management with Siebel Call Center 7.8
Prosegur: Sales Force Automation and Service Management with Siebel Call Center 7.5


  • Oracle Consutling, Spain, 1 yrs. Responsible for the Siebel OnDemand market introduction and top accounts development.
  • Accenture, Madrid.  6 Yrs. Business Development Manager for Products OG. Business Unit for Automotive, Consumer Goods, transportation services, and Pharma Industries. Responsible for the developing of Siebel on Demand Project for manage the client, opportunity and sales activities/reporting for Accenture’s partners and managers in Europe. Strategy consultant for Automotive and travel industries developing projects of commercial networks for several industries.
  • Correos, Public Spanish Mail and parcel company), 2 yrs,  Madrid. Analysts of “LA PLAZA” Project. It was de firs big market place in the Spanish Market.
  • Oct’96 – Nov’98: Barcelona Centre de Technologies, SEAT Subsidiary (VW Group), Barcelona, Spain. Business Development analyst. Responsible for the design of commercial activities and report in local an foreign markets,
  • May’95 – Oct’95: Strategic Analyst. Pepsico Madrid, Spain. Responsible for the Design of the commercial and distribution network for Kasfruit (Pepsico’s trade mark for juice).
  • Sep’90 – Dec’93: Strategic Analyst, Sivensa Group. Caracas, Venezuela. Responsible for de project investment analysis, launch and develop of new products. International reporting for foreign partners.
  • Sep’91 – Dec’93: Universidad Tecnológica del centro. Associate Professor of the Chair of operating systems department.

Academic Background

  • 1996 Executive MBA. Esade, Barcelona.
  • 1990 Computer engineer.
  • 1994 Approval of the Spanish title equivalent.


  • Spanish: Native proficiency.
  • English: Full professional proficiency.
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